In recent times, the industry has recognized that monitoring, management, and visibility are fundamental to delivering great service. Whilst these capabilities are important, they are no longer enough on their own. Across conversations on the show floor, partner meetings, and discussions with end users, there was a clear shift toward outcomes: how AV contributes to business performance, user experience, operational efficiency, and measurable return on investment.
For Utelogy, this year’s event reinforced something we’ve been seeing across the market for some time — organizations are looking beyond device health and toward intelligent service delivery.
Our week began with a kick-off dinner event that brought together customers, partners, and industry peers for an evening of conversation and insight.
The feedback was overwhelmingly positive. Attendees highlighted the quality of discussion, the panel conversations, and the opportunity to connect with partners facing similar challenges across enterprise AV environments.
More importantly, it created the perfect backdrop for the conversations that followed throughout the week.
One of the strongest themes from InfoComm 2026 was that customers are augmenting traditional management and monitoring with automated workflows, creating repeatable service models, and generating meaningful analytics that help justify investment decisions and shape future workplace strategy. This is where the conversation becomes bigger than AV.
Organizations increasingly want data that enables them to:
That evolution aligns directly with Utelogy’s vision for software-defined AV operations and Service-as-Software.
What stood out wasn’t simply booth traffic — it was how momentum built as the event progressed. Visitors arrived through referrals from across the show floor. Partners, manufacturers, and end users came to discuss pain points they were trying to solve and were directed toward Utelogy as part of those conversations.
That level of peer recommendation reflects a broader industry shift: organizations are increasingly looking for platforms that connect technology investments, operations, and measurable outcomes.
Another standout observation was the growing sophistication of end users. Many arrived with clear requirements, informed questions, and a desire to speak directly with manufacturers and technology providers. There’s an increasing expectation for real data, strategic guidance, and platforms that can scale with enterprise needs.
For Utelogy, this creates a significant opportunity to help organizations move faster — connecting operational data with actionable insight and delivering a more proactive approach to AV management.
InfoComm also accelerated a number of strategic conversations. Throughout the week, we progressed discussions with major hardware and software providers around deeper integrations and expanded capabilities. At the same time, AI became one of the most active topics across conversations with customers, manufacturers, and integrators.
The industry is moving quickly toward more intelligent operations, and the opportunity to combine automation, analytics, and AI-driven workflows is becoming increasingly tangible.
InfoComm 2026 reinforced what we believe the market is demanding next.
The future isn’t simply about seeing what’s happening in your AV environment.
